I am a digital producer with experience in advertising and fictional content targeting Generation Z. My background includes working with household names, including Reebok, Under Armour, Times and Sunday Times, Guardian, Vice, Jeep and more - as well with small independent companies where I designed campaigns with executive teams to maximise marketing communication. As a content creator, I operate with the primary intent to deliver the best digital experience for the benefit of the organisation audience growth. In the past year, I have focused intensely on the topic of Millennials and Gen Z, discovering what crucial differences in media are needed in order to communicate a more effective message. As a result of the research I have been invited to a series of media conferences across the UK to speak about our team's insights. I feel at my strongest at the editing desk and in the strategy room, with a vivid passion for creative strategy to reach new audiences.Locked Pro Plan feature
Video director & producer for 3 x social video for Legal & General. Exploring the intimate experiences of real life guest contributors, L&G discusses the pros and cons of homesharing; enquires the modern day relationship of UK neighbours; discovers the opportunities that come up after retirement. Links TBC.
Producer for Reebok + RFE commercial – 555 Production + The Mill, London, UK • Creative producer and head of production • Direction and supervision of the creative brief, including management of the directors’ pitches in compliance to the client’s brief • Sourced and contracted the creative involvement of The Mill for post-production, We Are Midnight for the graphic art and projections, Holotronica for the hologram screen • Client management and daily point of reference for all companies involved • Budget and schedule management for the film production • Management of suppliers, crew and cast payments, cost control and invoicing • Delivery of budget reconciliation and invoices on behalf of 555 Productions • Preparation and distribution of press release material and social media marketing coverage for both 555 Productions and RFE
Producer for the UK unit of Jeep + Vice video campaign with Section 80, IT • Budget and schedule management for the UK production of the Jeep video series • Contractor for suppliers, freelancer crew • Management and coordination between the Italian producers, film crew, talent & agency interaction • Ensuring all quality checking processes are adhered to in compliance with the client briefing • Delivery of budget reconciliation and invoices on behalf of Fjords Media Productions • Management of suppliers, crew and cast payments, budget reconciliation, cost control and invoicing
Producer/Director Sunday Times Food channel re-styling Revision and curation of the new line of food videos in compliance to the editors’ vision Negotiation with senior producers to allocate budgets and liaised with freelancers to deliver , in compliance with clients such as Jamie Oliver, Candice and Florence Knight Produced, directed & supervised the post production of six food videos for ‘The Dish’ social media distribution
Video content curation and production for The Times and The Sunday Times Magazine, Sunday Times food, Sunday Times Travel, Times Red Box and other brands within the News Corp group.
Junior PM for live broadcast of NCS Yes! end of year event, performed at the Roundhouse Prod: CC-Lab
MET Film School Certificate in Cinematography, 1 year practical filmmaking