The Thief

  • Lydia Rylance Murdoch
  • Jack Brodie

Brief: Make people who could benefit from Al-Anon UK Family Groups aware of them, their helpline and the meetings they run. Insight: When someone you love is an alcoholic it can feel like your life - and theirs - is stolen. This feeds into feelings of isolation that come from not being able to talk to anyone who can understand. Idea: Long copy posters from the PoV of people who have just found Al-Anon. Expansion of campaign to include direct mail, radio and social media.