I'm Lydia, an Edinburgh based copywriter. I'm currently finishing up my Creative Advertising MSc at Edinburgh Napier University. My favourite projects to work on are social good campaigns but to be honest, I love to get stuck into anything. Obviously, navigating a global pandemic while trying to get work experience and graduate was not how I saw this summer going but here we are! My work: lydiarylancemurdoch.com Get in touch at email@example.com
- Error 404Brief: Make people realise the seriousness of dementia and get some donations along the way. Insight: By 2025 over 1 million people in the UK will be living with dementia. Idea: To begin Dementia Action Week (11-17th May) with a blackout of social media photo access and of the advertising screens on the London Underground and in Piccadilly Circus.
- Penguin NotesBrief: Create a product that will heighten reading experience for 18-30 year olds. Insight: Instrumental music is proven to aid concentration through sensory association. Idea: The creation of curated instrumental playlists specific to each Penguin classic novel. Through partnership with Amazon Music these will be available to download and as an extension on Audible and Kindle.
- Glazed and ConfusedBrief: Create branded content for Teen Vogue (in partnership with A Case For Her) that challenges ideas around female sexual pleasure and wellness. Insight: Girls are made to feel shame for basic human actions such as eating and sex. Idea: Use doughnuts as a non-intimidating way to address the relationship between shame and sex.
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Projects credited in
- Edinburgh Napier University, MSc Creative AdvertisingWhy should people give a shit? That’s what we teach our students on this advertising Masters course. It’s the most successful course in Scotland for budding creatives. We teach practical skills, an understanding of the industry and the ability to think differently required for a career in advertising. Our students know that whatever medium they’re using to communicate, they need to get noticed. That’s line one, page one. The course is fantastically supported by the industry, giving student19