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  • Lydia Rylance Murdoch
  • Tamsin Wills

Brief: Make people realise the seriousness of dementia and get some donations along the way. ​ Insight: By 2025 over 1 million people in the UK will be living with dementia. Idea: To begin Dementia Action Week (11-17th May) with a blackout of social media photo access and of the advertising screens on the London Underground and in Piccadilly Circus.

Social Media: Facebook and Instagram.

For 15 minutes on 11th May from 8.30am and 5.30pm users will be unable to access their own photos and instead will receive an error message.
Error 404 by Lydia Rylance Murdoch
Error 404 by Lydia Rylance Murdoch
Ambient: London Tube
Error 404 by Lydia Rylance Murdoch
Ambient: Piccadilly Circus
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Error 404 by Lydia Rylance Murdoch
Donating:


Depending on the media a different message will show with easy donation instructions.
Error 404 by Lydia Rylance Murdoch
Error 404 by Lydia Rylance Murdoch