The Twilight Saga: Breaking Dawn Part 1 | UK HE Campaign

Marketing Manager for the launch of The Twilight Saga: Breaking Dawn Part 1 DVD and Blu-ray release in the UK. Campaign highlights include a PR activation placing the first ever ice sculpture in Madame Tussaud's and a multi-channel TV, programmatic VOD and social campaign with targeted romance, action and epic creative spots. The release topped the charts, selling over 1 million units during it's first week of release.