About me
With over 10 years’ experience in the film industry, I relocated to London in 2011 to work with industry leading distributors such Paramount Pictures and Entertainment One to launch top-tier Film and TV series including The Twilight Saga, The BFG and The Walking Dead across home entertainment platforms.
I’ve executed a number of engaging campaigns that encompassed multi-channel media planning, large-scale publicity activations and integrated promotional partnerships to deliver against KPI’s and ultimately strong sales results.
My passion in marketing lies in finding ways to integrate new and emerging technologies into campaigns in a playful and engaging way that delivers against campaign goals and contributes holistically to the overall campaign aesthetic.
I believe that analytics lies at the heart of a successful campaign to bring rationale and sense to deliverables, and to translate results into learnings for future campaigns.
Projects
- The Twilight Saga: Breaking Dawn Part 1 | UK HE CampaignMarketing Manager for the launch of The Twilight Saga: Breaking Dawn Part 1 DVD and Blu-ray release in the UK. Campaign highlights include a PR activation placing the first ever ice sculpture in Madame Tussaud's and a multi-channel TV, programmatic VOD and social campaign with targeted romance, action and epic creative spots. The release topped the charts, selling over 1 million units during it's first week of release.
Work history
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Senior Marketing ManagerentertainmentOne
London, United KingdomFull Time
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Product ManagerParamount Pictures
- London, United KingdomFull Time
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Skills
- Analytic Skills
- Creative Approach
- Social Media Marketing
- Marketing Strategy
- Digital Marketing
- Brand Marketing
- Line Management
- Programmatic Buying
- Campagin Management
- Media Campaigns