A creative thinker, agile marketer with extensive experience leading marketing, strategy, creativity & commercial brand partnerships across categories & sectors in the UK & Internationally. Highly collaborative, curious & passionate about identifying solutions, reach audiences, connect & drive financial revenue. Accomplished track record in delivering innovative multi-channel marketing campaigns & brand partnerships
Companies I have worked for include Lions (an Ascential Brand), NBCUniversal, Twentieth Century Fox, Entertainment One and Mattel. Brand experience includes Dreamworks, Deadpool, X Men Franchise, James Bond Franchise, Twilight Saga, Peppa Pig, Ferrari, McLaren, Matchbox and Hot Wheels. TV network experience includes Universal TV, 13th Street, Studio Universal & DIVA. SVOD & Subscription platform experience includes Universal Classics (Amazon Channel), lovethework.com, & 42Courses. Live & digital event experience with Cannes Lions International Festival of Creativity & Lions Live
Projects
Projects credited in
- The Twilight Saga: Breaking Dawn Part 1 | UK HE CampaignMarketing Manager for the launch of The Twilight Saga: Breaking Dawn Part 1 DVD and Blu-ray release in the UK. Campaign highlights include a PR activation placing the first ever ice sculpture in Madame Tussaud's and a multi-channel TV, programmatic VOD and social campaign with targeted romance, action and epic creative spots. The release topped the charts, selling over 1 million units during it's first week of release.