The Unfinished Picture

Hidden just off Ireland’s Wild Atlantic Way is the Lough Gill estate, home to a former video tape factory and the crumbling 18th century mansion Hazelwood House. The site inspired the founding of Athrú, a luxury Irish whiskey brand designed to leave a lasting impact; On the factory, which has been converted into a distillery. On the historic house, which will be restored to its former glory. And on the local community, which will enjoy increased tourism. We crafted a brand that could deliver this ambition and convey Irish heritage in a premium, intriguing and contemporary way.