There's an Elephant in the Room

  • Josie Hicks
  • Ruby Randall-Cutler

BRIEF D&AD Sport4Climate Brief 2021. Create a guerilla marketing campaign that encourages sports fans to take action against climate change. INSIGHT The Olympics is the ultimate leader for sports and sustainability but they fail to address the single biggest contributor to climate change associated with the games: constantly changing host cities, building “white elephants” (stadiums that are wasteful) and causing unnecessary waste. SOLUTION Shine a light on the unsustainability of the current Olympic model and get the fans involved in this ongoing conversation to get the Olympics to radically change its model and strive for 100% sustainability.