Through a 12-week workshop with Sisterhood, Hackney Laces used design thinking exercises and followed the double diamond process to discover and define how the team would approach making the world of football a better place for girls and women and recruit more girls to play for Hackney Laces.
We partnered up with London Football Journeys who provided the team with equipment and basic training in how to use the cameras. The documentary focuses on encouraging more girls to play football and bringing more feminine elements to the sport. The girls interviewed each other and also touched upon other topics like pay inequality and exposure between male and female footballers.
The documentary also features their local communities, including their favourite places to play and eat in the community to encourage other people to visit Hackney.