#ThisIsParenthood

DESCRIPTION / WaterWipes integrated global launch campaign, rallying against the myth of perfect parenting and exposing the realities of what being a parent is really like - in partnership with Bafta award nominated director, Lucy Cohen. RESULTS / Reached 1.7B parents (+2151% vs target) Earned 139K engagements (+1100% vs target)

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Brand Strategist // Creative Consultant