At a time when Christmas campaigns are almost more hotly anticipated than Christmas itself (it’s the first week of November - they are all coming our way). Nothing sings ‘traditional English Christmas time’ more than Fortnum & Mason, and this year bringing it to life with her beautiful illustrations, is our very own Chervelle Fryer.
We worked closely with Otherway to help realise their vision for this year’s Fortnum’s Christmas campaign. Taking form as a monumental illustrative frieze, the windows show scenes of interactions between classic Fortnum & Mason characters, taking life from the depths of Chervelle’s imagination and a range of classic personified Christmas products. The heart-warming message that ‘Together We’re Merrier’ resonates throughout… the coming together of people, no matter how diverse.