About me

Chervelle Fryer is an illustrator hailing from the Welsh capital of Cardiff. We first met Chervelle at New Designers 2015 and immediately fell in love with her characterful illustrations and her positive attitude. Blending distinct character work with texture she takes inspiration from traditional brush styles but creates her work digitally. Chervelle is part of Jelly London’s Futures programme, which finds the best fresh emerging talent and develops their skills and portfolios for a step up into the business. Other notable recent clients include Transport for London and Specsavers. Chervelle is part of Futures. Here at Jelly London, we’ve always had a passion for nurturing the new – enjoying our involvement with organisations such as D&AD, YCC and various Universities, we recognise that this year’s graduates are the next generation of creative industry movers and shakers. ‘Futures’ seeks to find the best fresh talent coming onto the scene and develop their skills and portfolios for a step up into the illustration business. Hand in hand with our expert Project Management and Agent experience, Futures offers up a route for nurturing exciting new talent with the reassurance of management by one of London's top creative production agencies.

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Projects

• 18

  Fortnum & Mason
• 9

  Chervelle Fryer tackles ocean waste with the 'Ocean Plastic Book.' Chervelle Fryer has illustrated the world's first children's book produced completely from recycled ocean plastic. A kid's book against ocean waste, made from ocean waste. Read more here
• 2

  British Airways: Rebooting Bedtime
• TFL
• 3

  Vo5Self-Initiated brief
• Specsavers' Rapunzel: The Making OfColour storyboard for Specsavers TVC. Full article here

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Projects credited in

• 4

  The Tokyo London Advertising Forum 2019A delegation of over twenty British production companies representing some of the world's best directing talent, travelled to Japan to meet with the largest brands and agencies in Tokyo (including Dentsu and Shiseido). The trip was run with the support of DIT UK and the 'GREAT Britain Campaign'.
• 17

  ‘Together We’re Merrier’: Fortnum & Mason’s 2017 Christmas campaignAt a time when Christmas campaigns are almost more hotly anticipated than Christmas itself (it’s the first week of November - they are all coming our way). Nothing sings ‘traditional English Christmas time’ more than Fortnum & Mason, and this year bringing it to life with her beautiful illustrations, is our very own Chervelle Fryer. We worked closely with Otherway to help realise their vision for this year’s Fortnum’s Christmas campaign. Taking form as a monumental illustrative frieze, the windo

Skills

• Animal Illustration
• Illustration
• Editorial Illustration
• Character Design