Treasure Island

If you’re looking for gold, beware of Silver. The ultimate tale of greed, betrayal and treasure: when pirates were really pirates. We were tasked with creating a campaign that would appeal to fans of the classic tale and a new, younger audience too. Everyone loves a baddie and with Eddie Izzard staring as Long John Silver we focused the campaign around his character, also hooking in his fans. The campaign pulled in over 2 million viewers in the first week, becoming the second highest rating drama for the channel.