Tutti & Co

  • Steve Rawlings
  • Madison Shackell-York
Founded 11 years ago, Tutti & Co, is a British jewellery and home wares company. They have had a desire to grow the business and migrate to more upscale wholesalers whilst opening their own retail stores.
They required a brand which would allow it to better reflect its unique lifestyle and appeal to a more aspirational customer.
I helped to create the brand identity after working with the founder and hearing about her love of craft and design which lead to creating a ‘T’ as the core symbol which references a jewellery makers pin tool.
Another key part of the new identity was the use of more craft materials and textures across their other touch points. I also helped to guide how they shot their products and the overall styling of the products.