UBER - International Women's Day

For International Women’s Day, I scripted and directed three films for Uber. This particular campaign was close to my heart because it was created specifically to open up the discussion around the fact that only 14% of London’s blue plaques are for women. Each film follows a leading female culture maker as they hop from Uber to Uber across London to visit key places associated with their female heroes - from their birthplaces to meaningful spots, to blue plaques dedicated to them. They each went on to describe the personal significance behind the women they selected, what makes them so special and the stories behind their accomplishments.