Uncensored
In the UK, men are 3 times more likely than women to commit suicide. Books such as 'Man Up' by Jack Urwin point to men's struggle to talk about their emotions as one of the key contributing factors. Uncensored is designed to encourage open conversation between young men and their peers. Using their own taboo language, the campaign aims to show through tone of voice that men can maintain their masculinity whilst talking about their feelings.
Based on feedback that most men open up after a drink or two, the campaign's touch points target areas where young men often congregate socially. These include spaces close to football matches and pubs, as well as targeted use of social media.
Designed to keep people talking for longer than a few days, a weekly event is introduced which aims to make sharing habitual. The call to action promotes a safe space for young men to go every Tuesday and talk openly about their emotions, allowing their words to be 'uncensored.'
Project Tags
Companies
D&AD New Blood
- Events