Florence Dale
Available

Florence Dale

Graphic DesignerUnited Kingdom
+ Info

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Connections
Pip Jamieson
Jakub Oleskevic
Rory Russell (Posterboy)
Florence Dale
Available

Florence Dale

Graphic DesignerUnited Kingdom
About me
I am a graphic designer and brand enthusiast from the East Midlands. I love creating, refreshing and realigning brands. I find design exciting. Making 'purpose' pretty is my favourite thing to do! designbyflorenceellen@gmail.com
Projects
  • Sgrubby Soap
    Sgrubby SoapThroughout the current COVID-19 circumstances, hand hygiene is of paramount importance and for some smaller children has become quite a chore. I have designed a brand of colour changing soap. I wanted to bring some fun into the routine for children. Also giving parents peace of mind, letting their children play again. The design is playful and friendly.
  • Noize
    NoizeI created a new sub-brand for a well known hotel chain. This sub-brand was marketed towards the party generation as a crash pad for a night out in a party city, in this instance Liverpool. I wanted the visuals to have the look and feel of a club rather then a hotel. The brand is bold, brash, in your face, but ultimately a lot of fun!
  • Uncensored
    UncensoredA cheeky campaign designed to get males between the ages of 18-21 talking about their feelings. The concept being 'You don't censor your language so why censor your feelings?'. Presenting the idea that Tuesdays nights at their local are 'UNCENSORED' allowing them to open up to their mates. We used their own language and humour along with a brash colour scheme to catch their attention.
Projects credited in
  • Loughborough University, BA (Hons) Graphic Communication and Illustration
    Loughborough University, BA (Hons) Graphic Communication and IllustrationLoughborough University is proud to showcase the work of its 'Graphic Communication and Illustration’ graduates. Through their studies, these students have acquired the professional skills and training for a career in the creative industries. Combining theory and practice, from a grounding in the application of visual research and methods, applying core skills in illustration, typography and photography. This exhibition demonstrates the diversity of this talent, by students who are capable of
  • Uncensored
    UncensoredIn the UK, men are 3 times more likely than women to commit suicide. Books such as 'Man Up' by Jack Urwin point to men's struggle to talk about their emotions as one of the key contributing factors. Uncensored is designed to encourage open conversation between young men and their peers. Using their own taboo language, the campaign aims to show through tone of voice that men can maintain their masculinity whilst talking about their feelings.
Skills
  • Graphic Design
  • Branding Design
  • Brand Strategy
  • Publication Design
  • Environmental Design
Education
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    BA (Hons) Graphic Communication and IllustrationLoughborough University
     - Loughborough, United Kingdom
    Currently on track for a first class degree.