Uncensored

A cheeky campaign designed to get males between the ages of 18-21 talking about their feelings. The concept being 'You don't censor your language so why censor your feelings?'. Presenting the idea that Tuesdays nights at their local are 'UNCENSORED' allowing them to open up to their mates. We used their own language and humour along with a brash colour scheme to catch their attention.