I'm a Graphic Communication graduate from Loughborough University, specialising in brand strategy and consumer centricity. With industry experience at both FMCG clients and branding agencies, I am currently looking for a role in brand strategy with a branding, marketing or insights agency.
I'm motivated by a brand's ability to evoke long-term loyalty in consumers and the psychological nudges which lead us to favour one brand over another. My work strives to prioritise consumer insight in order to uncover the real reasons behind behaviour, allowing me to create strong strategic outcomes that inspire a new perspective.
Email: antonia3lowe@hotmail.com
Portfolio: https://antonialowe.myportfolio.com/
Projects
- UncensoredIn the UK, men are 3 times more likely than women to commit suicide. Books such as 'Man Up' by Jack Urwin point to men's struggle to talk about their emotions as one of the key contributing factors. Uncensored is designed to encourage open conversation between young men and their peers. Using their own taboo language, the campaign aims to show through tone of voice that men can maintain their masculinity whilst talking about their feelings.
- High ExpectationsImagine a world where recreational Cannabis use has been made legal in the UK. The government have deemed the drug safe to use and society has largely de-stigmatised its users. This has been the case for just over a year and there are multiple products on the market. Aimed at young professionals aged 28-32, High Expectations creates a humorous tone of voice and aims to feel social yet indirect in its approach. Using 'questions to think about while you're high' as the key focus, the brand build
- RiseEmpty nest syndrome is the feeling of grief and loneliness a parent can feel when a child leaves home. Women, in particular, often feel a sense of lost identity and purpose. The Rise app aims to help mothers aged 50-60, whose children have left home for the first time. Focused on managing emotions and re-prioritising goals, it is designed to flow through five simple and recurring phases.
Projects credited in
- Loughborough University, BA (Hons) Graphic Communication and IllustrationLoughborough University is proud to showcase the work of its 'Graphic Communication and Illustration’ graduates. Through their studies, these students have acquired the professional skills and training for a career in the creative industries. Combining theory and practice, from a grounding in the application of visual research and methods, applying core skills in illustration, typography and photography. This exhibition demonstrates the diversity of this talent, by students who are capable of47
- UncensoredA cheeky campaign designed to get males between the ages of 18-21 talking about their feelings. The concept being 'You don't censor your language so why censor your feelings?'. Presenting the idea that Tuesdays nights at their local are 'UNCENSORED' allowing them to open up to their mates. We used their own language and humour along with a brash colour scheme to catch their attention.
Work history
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Design and Strategy InternHuxly Global, an MMR Research Agency
- Oxford, United KingdomInternship
Two-week work experience focused on assisting both the strategy and marketing teams in delivering presentations to clients. This role helped me improve my written communication and inter-personal skills by identifying key insights and attending client debriefs.
- Designed and structured PowerPoint presentations for clients including Innocent, Charlie Bigham’s and Concha y Toro. Improved ability to clearly communicate research findings.
- Gained industry knowledge and inter-personal skills by attending client debrief for Charlie Bigham’s ready meals.
- Assisted MMR Marketing team with design skills including presentation for Coca-Cola.
- Updated website design and advised on content.
Design Internlpk
- London, United KingdomInternship
One-week work experience as a member of the design team, leading the initial stages of a Philadelphia innovation project for Mondelez International. Working within a fast-paced agency improved my levels of autonomy and time management skills, quickly learning new working methods.
- Led initial stages of Philadelphia innovation project for Mondelez International, building on time management skills and levels of autonomy by working to client deadlines. Received positive feedback from Art Director.
- Developed technical software and visualisation skills through creation of concept sketches on Photoshop and Illustrator.
- Attended group ideation session and critiques, becoming adapt at articulating opinions with confidence and challenging when appropriate.
- Gained insight into brand strategy through meeting with the head of the team.
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Skills
- Strategic Branding
- Consumer Insights
- Time Management
- Commercial Awareness
- Communication
- Determination
- Organisation
- Adobe CS
- Teamworking
- Campaign Planning
- Marketing Strategy
- Brand Strategy
Education
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Graphic Communication and IllustrationLoughborough University
- Loughborough, United Kingdom
On track for first class degree. Selected as one of the top fifteen students to be exhibited at D&AD New Blood Festival.