UNICEF UK Brand Manifesto
The launch of a new story for UNICEF to tell, and to hear about themselves...one that renews our faith in their organisation as effective and powerful, rather than simply "big". One that puts the kids they work for at the centre of the narrative and one that reminds us all that together, we really can change the world.
As our wonderful client said,
"I really believe we need to know what we stand for, and more than "know", we need to feel it at a gut level. Hopefully, this film shows what Unicef stands for. Plentiful thanks to our brilliant agency #thecommunity and all the Unicef teams for making us feel proud to go to work."