I'm a brand strategist, born and bred, with 7 years experience of leading a leading tech, creative and media agency through growth and change. I help businesses define and dramatise who they are, I help teams to do the work of their careers and I help marketers figure out what to do next.
I started as the Director of Strategy at LBi, with a small team of under valued and poorly coordinated clever misfits. Ended up as the CSO at Digitas with a large team of highly valued, well orchestrated clever misfits and we all made some excellent work along the way.
We grew from an eight person "wild card" agency, to a 250-strong Agency of the Year during my time at Karmarama and the journey was awesome.
Back to my old friends at Delaneys, now with a chance to run the planning on the COI, Halifax, and Burger King.
Enrolled at the University of Planning, to learn from the pros, whilst working with clients like Boots, Kraft, Nestle, HSBC and my favourite, Chessington World of Adventures. I picked up a Creative Strategy Grand Prix from the APG for my work on Kit Kat and was nominated a Face to Watch in Campaign, which was nice too.
Cut my teeth in a newly established planning department on the COI, IPC Magazine Brands, Premier Foods, and the Teacher Training Agency.