In the effort towards a better world, the United Nations General Assembly signed up to the Sustainable Development Goals 2030. A set of 17 global goals, with one being 'Zero Hunger'.
Working towards this the United Nation's World Food Programme releases at the beginning of the General Assembly 2018 it's first advertisement encouraging use of it's innovative and easy hunger fighting tool; the ShareTheMeal app.
Sir John Hegarty wrote and creatively directed this cinema first campaign that went live globally in over 30 countries across the world.
Inspired by the Cinema advertisement’s message, Facebook isuported in brinding the campaign to life online through an integrated digital campaign.
Working with Somesuch production company, the film is Directed by award winning Director Lynne Ramsay (We Need To Talk About Kevin, You Were Never Really Here) and is a stunningly beautiful portrayal of the loss we all suffer when a child dies of hunger.
Please Feed Our Future with ShareTheMeal: