Unleashing Creativity for a Common Good: The BBC X Adobe Creative Jam

Every Adobe Creative Jam is made up of three primary ingredients: the host company, a team of creatives from the larger community, and a design challenge. The design challenge at hand for this team effort: to animate the Wac Arts logo in a way that brought the five values of the organisation — equality, empowerment, innovation, excellence, and love — to life. The BBC recruited students from Central Saint Martins College of Art and Design and Middlesex University to work with them on this community project. “It’s a great idea to bring together different people. We’ve got students, we’ve got training animators, we’ve got people from all around the BBC, and they’re all mixed together to form teams to work together,” says Fiona Campbell, digital director of BBC News. “That cross-pollination of ideas of people from different backgrounds is really great because from that kind of diversity of composition comes different ideas.”