Stak is a Pupil brand that works with industry-leading commercial asset managers to capture and deliver spatial datasets at scale. As opposed to its residential brand Spec, Stak needed a visual identity that resonated with the commercial and industrial sector. The intelligence and accuracy of Stak’s service are expressed by the use of visible grids, an industrial-inspired colour palette and modernist layouts. These link together stationary, reports, floor plans, decks and website.