CLIENT: UNIVERSITY OF THE ARTS LONDON, CENTRAL SAINT MARTINS 2015
DESIGN TEAM: LINA AL-AMOUNDI, ELIF GURBUZ, ANNA LASCSIK, MICOL MONTESANTI, INES SMUDJA, TINA TOULI
PHOTOGRAPHY: DAVIDE DI THEODORO
With the intention of visually communicating a collective formation of Abject Art, the design of the second edition of the UQ Journal aims to compel users to transgress conventional boundaries of a standard academic Journal. The notion of the abject carries with its own specific idiosyncrasies that encompasses contradictions within itself i.e traits of fragility, instability and desire; as a design team we took this on as a great challenge to develop design outcomes that are reflective of the notion of the ‘abject.'
As soon as the Journal is opened the user is made to transgress the boundaries of their perceptions of a standard Journal. This will be executed by placing the cover in reverse, thus forcing the reader to perform the act of physically rotating the book as a symbolic gesture of reframing their ‘state of mind.’