· Jaguar China – assigned as part of the mission team reporting into CEO, on 5 year turnaround plan for the brand. Lead strategic direction, developed creative platform and executional framework adopted by market to commence Jan 2018
· JLR Corporate – assigned to mission team by CEO to develop the business purpose and corporate narrative (Tech with Heart Sept 17) – work resulted in activation, which delivered the most earned cut through to date. Spearheaded broader corporate opps including CSR and global corporate campaigns in STEM, Electric, Women’s Leadership
· Icelandair – Buddy Stopover campaign awarded three Gold Effies in 2017 and resulted in 42% increase in Stopovers in 2016-7
· London and Partners – multiple travel and tourism awards for all campaigns and increase of visitors by 72% for Autumn 2016 activity
· Range Rover – 2017 Velar campaign delivered the strongest pre-orders results, resulted in global sell out and 6 month waiting list in most countries
· Jaguar – I-Pace launch 2016 – LA reveal activation lead to smashing 5000 deposit order bank and sell out at pre-production stage (JLR global first)
· Lead series of global Jaguar launches(F Pace, E Pace) all of which over delivered agreed KPIs and 4:1 ROI
· Hyundai UK Euro 2016 – won multiple integrated awards and the most successful ROI for any Hyundai sponsorship activation (delivered 7:1 ROI)
Companies
The Brooklyn Brothers
- Advertising