Projects credited in
- Various Brooklyn Brothers Pillar Accounts · Jaguar China – assigned as part of the mission team reporting into CEO, on 5 year turnaround plan for the brand. Lead strategic direction, developed creative platform and executional framework adopted by market to commence Jan 2018 · JLR Corporate – assigned to mission team by CEO to develop the business purpose and corporate narrative (Tech with Heart Sept 17) – work resulted in activation, which delivered the most earned cut through to date. Spearheaded broader corporate opps including CS
- LAND ROVER X VIRGIN GALACTIC - Ready to DiscoverBrokered a deal between Land Rover and Virgin Galactic globally, that was first leveraged for the launch of the new Discovery Sport reveal in New York, with accompanying launch film, PR with CEO of Virgin Galactic and astronauts working with Land Rover engineers throughout the longterm partnership. Second stage was a global competition and partnership has now resulted in a limited edition version of the vehicle for Virgin Galactic customers - the Astronaut Edition.
- Night School: A free 8-week creative mentorship programmeNight School is a free 8-week workshop and mentorship programme to address the lack of diversity in the creative industry. In collaboration with award-winning London agency, The Brooklyn Brothers, Yellowzine have created Night School to help young, creative-minded people, aged 18-25, from ethnic minority backgrounds into the creative industry. The idea of the programme was in response to the underrepresentation of creative talent from minority backgrounds within the creative industry. Instead