GW

Gemma Wiseman

Business DirectorLondon, United Kingdom
+ Info

8

Connections
Vicky Simmons
Ross Teperek
Josh Solana
GW

Gemma Wiseman

Business DirectorLondon, United Kingdom
Projects credited in
  • F-TYPE - Your Turn Britain (Jaguar UK)
    F-TYPE - Your Turn Britain (Jaguar UK)August 2013 An award winning UGC-led social campaign celebrating the best of modern Britain as the F-TYPE arrived on home turf, incorporating talent and high reaching social influencers such as Hypebeast. I played a key role in the project from initial concepting to campaign execution. Press http://www.thedrum.com/news/2013/08/13/jaguar-uk-celebrates-modern-britain-and-f-type-launch-yourturnbritain-socially-led https://lbbonline.com/news/we-are-social-for-jaguar/ Influencer collaborations htt
  • MINI – Who's In?
    MINI – Who's In?'Who's In' is an invitational, lifestyle-led brand activation that I helped create for MINI UK.  The idea was simple – MINI aren't just one car anymore, they're five. And with their extended line-up of unique cars, they have something for everyone.  The campaign was fully integrated, crossing all mediums from cinema to social. I was lead copywriter across digital, defining and extending the tonality for long-form and editorial platforms. Here are some examples of the work. 
  • Various Brooklyn Brothers Pillar Accounts
    Various Brooklyn Brothers Pillar Accounts · Jaguar China – assigned as part of the mission team reporting into CEO, on 5 year turnaround plan for the brand. Lead strategic direction, developed creative platform and executional framework adopted by market to commence Jan 2018 · JLR Corporate – assigned to mission team by CEO to develop the business purpose and corporate narrative (Tech with Heart Sept 17) – work resulted in activation, which delivered the most earned cut through to date. Spearheaded broader corporate opps including CS
Skills
  • Marketing
  • Brand Marketing
  • Client Services
  • Marketing Strategy
  • Brand Management
  • Project Management
  • Account Management
  • Brand Strategy
  • Microsoft Office