Projects credited in
- Various Brooklyn Brothers Pillar Accounts · Jaguar China – assigned as part of the mission team reporting into CEO, on 5 year turnaround plan for the brand. Lead strategic direction, developed creative platform and executional framework adopted by market to commence Jan 2018 · JLR Corporate – assigned to mission team by CEO to develop the business purpose and corporate narrative (Tech with Heart Sept 17) – work resulted in activation, which delivered the most earned cut through to date. Spearheaded broader corporate opps including CS
- F-TYPE - Your Turn Britain (Jaguar UK)August 2013 An award winning UGC-led social campaign celebrating the best of modern Britain as the F-TYPE arrived on home turf, incorporating talent and high reaching social influencers such as Hypebeast. I played a key role in the project from initial concepting to campaign execution. Press http://www.thedrum.com/news/2013/08/13/jaguar-uk-celebrates-modern-britain-and-f-type-launch-yourturnbritain-socially-led https://lbbonline.com/news/we-are-social-for-jaguar/ Influencer collaborations htt
Skills
- Marketing
- Brand Marketing
- Client Services
- Marketing Strategy
- Brand Management
- Project Management
- Account Management
- Brand Strategy
- Microsoft Office