Visit Sweden – Airbnb

Allemansrätten – or the freedom to roam – is a principle protected by Swedish law that gives all people the right to be free in the Swedish countryside. Airbnb partnered with Visit Sweden to promote this principle by listing the entire country of Sweden on Airbnb. 
I designed the microsite and listing pages which have special details added such as bespoke icons celebrating what is unique to each location. The project has received lots of positive responses in the Press, globally. 

Project Tags


  • Airbnb


    • Retail

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Graphic Designer
Senior Copywriter & Content Specialist