Vodafone Connect Sponsorship
A longterm partnership with Vodafone’s weekly sponsorship of Metro’s nine page Friday feature, ‘Connect’. Each week I create a full page of branded content and an advertorial column for Vodafone. The content was generally quite topical relating to particular events going on or new products being released. The aim was to drive readers to Vodafone’s website and blog, and increase sales. The full page is designed to look consistent with the paper while the column is more heavily branded. Each piece is replicated for the tablet and mobile editions of the paper.