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Vodafone, turning behavior into profit

As creative lead of a UX team from Lost Boys, CGI and Vodafone i was tasked with generating ideas, tools, product and usability improvements and suggestions that would improve the profitability of the Vodafone Germany webshop.
Creating a wide array of improvements and tools that are user centric, we have been able to steer behavior from entry level visitors to the checkout process. This eventually resulted in a big increase in revenue from online sales.
My role of Creative lead was to represent the user in a wide array of stakeholder scrums and meetings ranging from technology teams all the way up to Vodafone regional and upper management.

Credits

Eelko Lommers

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  • Experienced digital creative
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Project Tags

  • UX
  • UX Strategy
  • visual design
  • interactive product

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