“A good decision is based on knowledge and not on numbers” Plato.... Today we can find out everything there is to know about people. Yet with the abundance of this data we risk quantifying everyone into metrics and numbers, and by doing so we will lose sight of what really matters: the behaviour behind these metrics, and the personalities behind this behavior. Why do people do what they do? Who are they, what gets them excited and what keeps them up at night. I believe that by turning data into knowledge, we can use our creativity to make a positive impact on the lives of those we are set out to reach for our clients. Communication should not be about forcing people to move, but about motivating them to mobilise themselves and others around them. If we can find out what makes audiences tick, we can reach out and move them with creative prowess and digital excellence. I am a strong believer in the power of play and integrated storytelling so i live by my motto: "Take over the world and turn it into a playground!" Storytelling, Behaviour design, Rapid prototyping, MVP, Gamification, Strategy, Customer experience, User experience, AR, VR, AI, Data science, Growth hacker.
Owner of Hello, agency for digital growth. In my role as Creative director i have been responsible for the strategy, UX and CX for international B2B and B2C clients. Clients include: Schoonenberg / Sonova, Stahl, Auping, Bauknecht
In my role as creative director i was responsible for a creative team of 8 professionals for national and international accounts such as: Samsung, Auping, Maxi cosi, Enexis, Wittekerke beer, Dutch government, Sanoma, Wegener,
Worked as an Interim Art director for Grey/G2 Amsterdam on BAT and Pritt.
Worked as a UX specialist for Lost boys on location in Dusseldorf for their client Vodafone.
I have worked as an interim Art director / UX specialist for TWBA Amsterdam on accounts such as: Heineken, KPN, Pearl, Mac Donalds, Albert Heijn
Worked as an interim digital creative for DDB Amsterdam on clients such as. Tele 2, Renault, Lays, Philips, Crystal clear
Working for clients such as: Durex, Pepsi, Scholl, SNS bank, Mars, Bonduelle
Working as a head of online design for footlockers European office. Setting up and pioneering in one the first e-comm retail endeavors of the industry in Europe. Collaborating and creating campaigns with/for: Nike, Adidas, MTV, Puma, Converse
Multiple online marketing and UX courses
Got my bachelors degree with honours at the St Joost academy for fine art in Breda.