The Powerslim local coaching experience
BECOME THE BIGGEST PLAYER BY PUTTING ALL YOUR FOCUS ON THE SMALLEST PLAYERS
Question: We want to lower the threshold for people to contact us when they want to lose weight as much as we can. When they come to our website the first thing it needs to achieve is that people trust in the fact that we can really help them. We are not only pushing products, we’re creating happy human beings. How can we get that trust.
Solution: The research and behavioural analysis we did showed that people are struggling with their weight desire a level of certainty that the program works. The program needs to be directed at them personally, the program needs to be adaptable to one’s financial status, and the coach needs to be nearby since people are not willing to make long drives for a coach.
IF PEOPLE SEE WHO IS GOING TO HELP THEM IT IS MUCH EASIER TO PICK UP THE PHONE.
We started with the personal and local part. The website used several geo location indicators to pinpoint where people where surfing from. Once a location was determined they where presented with local content. News from your own area, coaches within walking distance, success stories of the people living around you. This makes them feel close to the solution and ensures a sense of familiarity which lowers the barriers of contacting the coaches. If they then then dig deeper into the website, there was a whole support system within the website ranging from recipes, exercises, downloadable cookbooks and online coaching. When a visitor would return they would be presented with even a more direct path to their preferences by altering homepage content.