Walkers - Best Ever Fan

No. 2 in The Drums most liked ads of 2019. We hijacked one of the biggest cultural moments of 2019, the Spice Girls reunion tour. A simple tweet from the girls sparked national spice mania and thousands of entries when they asked fans to prove that they're the best ever fan. At 8.32pm we disrupted Britain's Got Talent final with a ‘live’ broadcast across TV, Cinema, DOOH, and mobile reaching 11 million people in a UK transmedia first. It’s marked a return to form for Walkers with a 10% lift in sales.