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We Insure Your Optimism

The small business insurance market is flooded with messages of fear and fake empathy, so when launching Travelers small business insurance in the UK, we searched for an upbeat angle.
We discovered: optimism is the fuel for small business owners’ success. It keeps them motivated through challenging times and pushes them to take bold steps.
Our idea – ‘we insure your optimism’ – expresses that Travelers are here to protect small business owners’ driving force.
Each copy line was anchored in insight and backed up by a proof point.
You can see some of the ads we ran for digital out of home and Facebook above. We also reached out to our audience through targeted digital displays.
Our digital displays directed our audience to get quote.
We connected further through Facebook posts and social currency on LinkedIn.

Project Tags

  • creative copywriting
  • conceptual
  • launch campaign
  • Online advertising

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