Join The–Dots

Tag yourself in this project

Becky Quigley will need to approve that you worked on “We Insure Your Optimism” before we add you as a collaborator.

We Insure Your Optimism

The small business insurance market is flooded with messages of fear and fake empathy, so when launching Travelers small business insurance in the UK, we searched for an upbeat angle.
We discovered: optimism fuels small business owners’ success. It keeps them motivated through challenging times and pushes them to take bold steps.   
‘We insure your optimism’ expresses that Travelers are here to protect small business owners’ driving force.
We ran ads for digital out of home and Facebook, along with targeted online displays.
Each message was anchored in insight and backed up by a proof point.
Our audience were directed to get quote.
We connected further through Facebook posts and social currency on LinkedIn.

Project Tags

  • creative copywriting
  • conceptual
  • launch campaign
  • Online advertising

Share your new project