The small business insurance market is flooded with messages of fear and fake empathy, so when launching Travelers small business insurance in the UK, we searched for an upbeat angle.
We discovered: optimism fuels small business owners’ success. It keeps them motivated through challenging times and pushes them to take bold steps.
‘We insure your optimism’ expresses that Travelers are here to protect small business owners’ driving force.
We ran ads for digital out of home and Facebook, along with targeted online displays.
Each message was anchored in insight and backed up by a proof point.
Our audience were directed to get a quote.
We connected further through Facebook posts and social currency on LinkedIn.