Projects
- Insuring Your Optimism - Travelers Small Business InsuranceAs a creative lead, we took a strategic step to reposition what insurance meant to small businesses a brought it to life by heroing the optimism of small business owners with their own ad spaces. Strategic brand positioning, ideation of creative approach, art direction, scripting and developing an integrated campaign.
- Kronenbourg Culinary BubblesThe launch of the new Kronenbourg Dynamo System. Concepting and developing the script, working with the director through to delivery of the film. Gold at Creative Circle ‘Most Promising Newcomers’ May 2009 Campaign ‘Ad of the Week’ 27 Jun 2008 Directed by Tony Kaye Sound Design by Johnnie Burn, Wave Music by Sonny & Cher
Projects credited in
- Fabrik Conditioner 21.02Shining the spotlight on fresh creativity from our Fabrik creators, featuring Malte Rosenfeld, Karen Joaquín, Nurlan Tortbayev, Tim Arnold, Stacey Farrell, João Marques, Evgenia Chuvardina, Nick O'Brien, Andrew Kinsler, Fẹ́mi Awójídé, Unlisted, Tom Boucher, Dave McEllistrum, Charlie Herranz, Jan Vrhovnik and Ines Relvas.
- We Insure Your OptimismThe small business insurance market is flooded with messages of fear and fake empathy, so when launching Travelers small business insurance in the UK, we searched for an upbeat angle. We discovered: optimism fuels small business owners’ success. It keeps them motivated through challenging times and pushes them to take bold steps. ‘We insure your optimism’ expresses that Travelers are here to protect small business owners’ driving force. We ran ads for digital out of home and Facebook, along w
Work history
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Art DirectorDentsu Creative
London, United KingdomFull Time
Skills
- Creative Direction
- Advertising
- Marketing
- Strategy
- Creative Art Direction
- 360 Campaigns
- Creative Leadership
- Film Advertising
- Concept Creation
- Integrated Advertising
Education
BA Graphic Design & Photography 1:1Kingston School of Art
- London, United Kingdom
Distinction in Foundation Art & DesignDe Montfort University
- Leicester, United Kingdom