#WhatsYourThing

#WhatsYourThing Everyone has a ‘thing’ that makes them ‘them’. A certain thing they do that underlines their individuality, whether its the way they move, laugh, dance… a tattoo. That ‘thing’ includes beauty, too: One person may like a bold lip, for another, it’s all about skin. With ‘What’s Your Thing?’ we celebrate the individuality and self expression of Britain in all its eclectic glory, and dramatise how M.A.C helps people achieve that ‘thing’ with its iconic products. Strategy Director : Christianne Hamilton Creative Director : George Yandel Creative Director of Copy : Jess Clark Art Direction & Design lead : Clare Merrick Design support : Robyn Hislop Director / DOP: Victor Bastidas Photographer : Alex Bramhall 2nd Unit Photographer : Ben Simpson Stylist : Natalie Wandsborough-Jones Make-up : M.A.C Hair : Tyler Johnston