It ain’t easy being a woman in a professional kitchen. Not only is the job bloody hard work, you’ve got to deal with the gender divisions created by a male-dominated environment.
Our #ThinkLikeAChef campaign aimed to give women the confidence to celebrate the chef-like qualities they already possess - and encourage them to take the leap.
But of course, we still needed to try and tackle some of the problems that have made this so difficult.That’s why we encouraged Whitbread to take action on International Women’s Day.
With a theme of #PressForProgress, we set out to change the way the industry treats women - by questioning why we still hear the exclusionary phrase ‘female chef’.
This simple, but effective conversation-starter went out on social with quotes from real chefs - all to encourage the world to give unhelpful labels the chop.
