Wilderness Festival

Wilderness was a brand new and unknown festival, with no big headline act to help sell tickets. With very little support across traditional marketing channels, our job was to use PR to launch, grow and sell tickets for this new festival concept.

We developed a hardworking, highly strategic press office and media relations campaign that relied on the strength of our media contacts and our ability to carve up news to make it relevant to the right publications.

With a Michelin quality banquet being one of the main attractions at Wilderness, we focused part of the campaign on food, and hosted a very simple preview event with Russell Norman at Polpo.

The preview event was key in driving ticket sales, with coverage featured in the likes of GQ, Evening Standard, Daily Telegraph, Huffington Post and Eat Like a Girl as a direct result of the preview.

Other focuses included profiling with the event founders, event listings, music reviews, photo galleries and festival fashion, all resulting in over 400 pieces of coverage.
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