A campaign pack that aims to get women to be film critics to balance out the lack of female critics. The campaign takes place on a website where users watch and review new films featuring female leads, directors, writers, editors...etc. The subscriber would receive a welcome pack containing a leaflet about the project, a preview of the films available to watch and review, a pad to make notes on the film and branded badges and pencils to advertise the campaign. It was a collaborative project with Vivian Vong.
The campaign site can be viewed here.