Objective: Xbox was launching their new Kinect technology and needed an event to convey the experience of hands-free gaming to both press and consumers during the E3 convention. A VIP area and red carpet experience outside of the Cirque de Soleil performance needed to represent the new brand guidelines and be an area where VIPs felt comfortable to explore the new technology.
Results: A one of a kind immersive experience was created to launch a ground breaking technology.