Projects credited in
- BRITAIN'S NEXT TOP MODELBritain’s Next Top Model found a new home on Lifetime in 2016 and I was tasked with creating a standout campaign that started a buzz about the returning show. I developed the concept ‘Under New Management’ and executed an extensive, nation wide ATL campaign. I also directed and edited all the on air elements. The key image we created was picked up by all the top publications, generating over £3.5 million in free press coverage. I also created a series of short online specific videos with the new judges that helped #NewBNTM trend at no.1 on the night of transmition. The series has gone on to become Lifetime’s highest rating show ever with an increase in average viewing up by 1167%.
- World Premiere of the Project Natal Experience imagined by Cirque du SoleilObjective: Xbox was launching their new Kinect technology and needed an event to convey the experience of hands-free gaming to both press and consumers during the E3 convention. A VIP area and red carpet experience outside of the Cirque de Soleil performance needed to represent the new brand guidelines and be an area where VIPs felt comfortable to explore the new technology. Results: A one of a kind immersive experience was created to launch a ground breaking technology.
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Director – Freelance Consultant/creative - Social Media / Content Marketingsocial stu Ltd.
London, United KingdomFreelance
I currently work as a Freelance Consultant, creative and production manager on various Social Media, Digital and Content Marketing positions, as well as Creative Direction / Ideation, and Video / Content Production projects.
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- Marketing Strategy
- Ad Copywriting
- Digital Production
- Social Activation
- Social Amplification
- Content Consultant