About me

Freelance Consultant on various Social Media, Digital and Content Marketing positions, as well as Creative Direction / Ideation, and Video / Content Production projects.

PostsProjectsExperienceTeam

Projects

• 1

  M&S Mothers Day Nostalgia - Creative idea, shoot and executionCreative idea, shoot and execution Featured on social media and across the UK M&S site in the lead up to Mothers Day
• Twining's Superblends Launch Social Contentcreative idea, shoot, and production, as well as activation of content across Social Media, Digital and Experiential events. Created a bank of lifestyle flat-lay imagery

Projects credited in

• 43

  Director, Animator | VOXI MTV - Endless ConnectionsIdent created for VOXI MTV, conceived the idea - directed and rotoscope animated the video.
• BRITAIN'S NEXT TOP MODELBritain’s Next Top Model found a new home on Lifetime in 2016 and I was tasked with creating a standout campaign that started a buzz about the returning show. I developed the concept ‘Under New Management’ and executed an extensive, nation wide ATL campaign. I also directed and edited all the on air elements. The key image we created was picked up by all the top publications, generating over £3.5 million in free press coverage. I also created a series of short online specific videos with the new judges that helped #NewBNTM trend at no.1 on the night of transmition. The series has gone on to become Lifetime’s highest rating show ever with an increase in average viewing up by 1167%.
• World Premiere of the Project Natal Experience imagined by Cirque du SoleilObjective: Xbox was launching their new Kinect technology and needed an event to convey the experience of hands-free gaming to both press and consumers during the E3 convention. A VIP area and red carpet experience outside of the Cirque de Soleil performance needed to represent the new brand guidelines and be an area where VIPs felt comfortable to explore the new technology. Results: A one of a kind immersive experience was created to launch a ground breaking technology.
• 2

  Tesco - Toy Testershttp://www.bartleboglehegarty.com/bbh-live/work/tesco-toy-testers/
• VCCP Kin - DockersSocial media assets for Dockers in Spain, designed at VCCP Kin. Photography and style guide supplied by agency.
• 2

  David Gandy for M&SA/W collection / David Gandy for M & S Photographer: Greg Williams Produced by: The Production Factory & Location Scotland

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Work history

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Director – Freelance Consultant/creative - Social Media / Content Marketingsocial stu Ltd.
Mar 2018London, United KingdomFreelance
I currently work as a Freelance Consultant, creative and production manager on various Social Media, Digital and Content Marketing positions, as well as Creative Direction / Ideation, and Video / Content Production projects.
Digital Engagement DirectorWavemaker UK
Feb 2016 - Mar 2018London, United KingdomFull Time
Social Media and Content Team Leader where I concentrated on the creation and execution of digital and social media content for all clients in Wavemaker Content.

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Skills

• Marketing
• Marketing Strategy
• Strategy
• Ad Copywriting
• Digital Production
• Videography
• Copywriting
• Social Activation
• Social Amplification
• Content Consultant

Education

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Advertising and Marketing CommunicationsUniversity of Bedfordshire
Sep 2004United Kingdom

Awards

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The Campaign Media Awards 2018: Gold Winner – Best Social Strategy – Vodafone VOXI Brand LaunchCampaign Magazine
The DMA Awards 2018: GOLD: Best use of Social Media: VOXI: Endless PossibilitiesDMA

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