Athena has over 20 years of working in entertainment sponsorship, licensing, marketing, and events. Her past clients include top global blue-chip companies and she counts Live Nation, Linkin Park, Guinness World Records, and award-winning Youth Marketing Agency, Livity as former employers. She started HEAVEN + HELLTHY, a vegan, allergy free baking kit company and was Partner & CMO at YFood, the world's largest curated community of people actively changing the future of food for 3.5 years. Athena is a digital nomad and helps businesses & people unlock their organized rebel and live life UNRESTRICTED through coaching, strategy work and talks. When she’s not working she can be found writing, traveling, experiencing global vegan food culture, dancing or on the silks. Her first book will be out in 2020. She currently is a freelance marketing, events and training consultant while she works on officially launching her allergy-free vegan dessert kit brand, Heaven & Hellthy to the UK and beyond.
- World Premiere of the Project Natal Experience imagined by Cirque du SoleilObjective: Xbox was launching their new Kinect technology and needed an event to convey the experience of hands-free gaming to both press and consumers during the E3 convention. A VIP area and red carpet experience outside of the Cirque de Soleil performance needed to represent the new brand guidelines and be an area where VIPs felt comfortable to explore the new technology. Results: A one of a kind immersive experience was created to launch a ground breaking technology.
- World Record London for London & PartnersObjective: In an Olympic year, host cities can experience a reduction in tourist numbers. Ahead of the London 2012 Games in July, London and Partners - the official promotional agency of the capital - wanted a campaign to showcase the amazing, unique and varied experiences on offer in London. Results: Guinness World Records worked in partnership with London and Partners to create a programme of record-breaking live events which would generate global media coverage and consumer awareness. The diverse campaign successfully engaged partners, businesses, students and residents from across London. Over six-months World Record London achieved 21 new Guinness World Records and crowned over 16,000 new record holders which helped achieve £3.5 million in press coverage. Most importantly, tourism did not decline in the lead up to the games.
Life Hacker | Productivity Coach | Speaker | WriterAthena Simpson / UNRESTRICTED
Helping people to live UNRESTRICTED lives and empower their organized rebel within. I do this through time-management, organization, communication, and most importantly, focusing on taking care of yourself. If you don't manage yourself, others are going to do it for you. www.athenasimpson.com Coaching Programme Launch - Summer 2020 Book Launch - Autumn 2020
Events, Marketing & Business Strategy Expert & SpeakerRoad Mama Ltd
London, United KingdomFull Time
You know your business best, but sometimes you need an outside eye to help you get it to the next level. I specialise in optimising your business to achieve results and creating strategies that work for your business and resource. I work with promising businesses and people I believe in for either coaching or project based strategic work. This can be done remotely or in person Areas I support: - Productivity & Efficiency - Profitability & Business Planning - Marketing & Communications Strategy - Audience, Brand and Communications - Operations - Customer Experience - Events & Face to Face Marketing - Public Speaking & Pitching to Clients
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- Marketing PR
- Brand Management
- Business Development
- Marketing Strategy
- Production Management
- Project Management
- Relationship Management
- Workshop Development
- Business Coaching
- Business Strategy