Yula Energy - new brand launch

Yula is an energy drink for the next generation. A collaboration between Unilever & Pepsico, the product is 100% plant-based and comes with a social conscious! The brand has committed to replanting 250,000 trees in the Amazon. As senior content lead, I created the content strategy, ToV and copy for this new brand aimed at young urban millennials.

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Editor | Content & Social Media Strategist | Copywriter