Ines Gorman

Ines Gorman

Editor | Content & Social Media Strategist | CopywriterUnited Kingdom
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Jude Whyte
Kay Davis
Megan Conery
Ines Gorman

Ines Gorman

Editor | Content & Social Media Strategist | CopywriterUnited Kingdom
About me
Commercially-minded, digitally-savvy and driven, I’m a lifestyle editor with 10+ years in fashion editorial and luxury e-commerce. As Editor-in-Chief at Debenhams, I oversee all the brand's editorial and social content. My work has been recognised globally as we were recently awarded the BEST SOCIAL CAMPAIGN OF THE YEAR at the 2018 World Retail Awards. Having worked at some of the world’s foremost fashion websites, I can bring market-leading experience in content creation, SEO, CRM, ASO, social media, localisation, customer experience and data analysis to your organisation. Please contact me directly at or on 07856233919.
  • Agender
    AgenderAgender - thought leadership campaign at Selfridges
  • The Good Stuff Hair - New Brand Launch
    The Good Stuff Hair - New Brand LaunchYou wouldn't wash off your moisturiser, so rinse away your conditioner? That's the thinking behind Unilever's new brand The Good Stuff - a collection of environmentally-friendly, no-rinse conditioners targeted at female millennials. As senior content lead, I created the brand ToV, the content strategy and wrote all the copy for the website, both marketing and editorial.
  • Yula Energy - new brand launch
    Yula Energy - new brand launchYula is an energy drink for the next generation. A collaboration between Unilever & Pepsico, the product is 100% plant-based and comes with a social conscious! The brand has committed to replanting 250,000 trees in the Amazon. As senior content lead, I created the content strategy, ToV and copy for this new brand aimed at young urban millennials.
Projects credited in
  • Selfridges Beauty Project
    Selfridges Beauty ProjectSelfridges’ Beauty Project was a nationwide campaign in 2014 that aimed to challenge industry stereotypes, with a multi-faceted and thought-provoking exploration of the definition of beauty and what it means in today’s society. Six central themes – all representing key aspects of the ongoing beauty debate – were chosen to articulate The Beauty Project, from the product selection and in-store services to the talks, workshops and a series of films by acclaimed director Kathryn Ferguson. The theme
Work history
    London, United KingdomFull Time
    As Editor-in-Chief, I’m responsible for editorial and social content and strategy for Debenhams and part of the team that recently won Social Media Campaign Of The Year at the 2018 World Retail Awards. Working with internal teams and external agencies, I oversee a team of eight who create fashion, home and beauty content for email, print magazine, online and all social platforms.
    Farfetch logo
    Farfetch logo
    APP EditorFarfetch
    London, United KingdomFull Time
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  • Fashion
  • Marketing PR
  • Copywriting
  • Editing
  • Journalism
  • Lifestyle
  • Still Life
  • Mobile
  • CSS
  • Html
  • Project Management
  • Strategic Planning
  • Features
  • Web Content
  • Creative Thinking
  • Social Media
  • Social Media Advertising
  • Content Strategy
  • Copywriting Editorial
    Best Social Campaign of the Year 2018World Retail Awards
    My team was won this award for our Find Your Fairytale Christmas campaign, beating brands like M&S and Tommy Hilfiger.