About me

[currently available for senior strategist and strategy director roles, either freelance or permanent] a big believer in brand loyalty, i love finding ways to help brands connect with their fans. exciting right? curious about human behaviour, i apply behavioural theory to solve briefs in new and refreshing ways. a massive sneakerhead - nike over adidas - i think they are an amazing example of how multiple cultures have fused together. combine that with my passion for music, where i manage some of my friends with their development - it’s become increasingly important to find voices in culture. so let’s forget influencers. instead let’s find, curate and nurture sources of influence in society..

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Projects credited in

• 1

  Yula Energy - new brand launchYula is an energy drink for the next generation. A collaboration between Unilever & Pepsico, the product is 100% plant-based and comes with a social conscious! The brand has committed to replanting 250,000 trees in the Amazon. As senior content lead, I created the content strategy, ToV and copy for this new brand aimed at young urban millennials.

Work history

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strategistMcCann Enterprise
Jan 2020 - Feb 2020London, United KingdomFreelance
strategistLIDA London
Apr 2019 - Dec 2019London, United KingdomFull Time

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Skills

• Brand Creative Strategy
• Brand Strategy
• Communications Strategy
• Qualitative Research
• Quantitative Analysis
• Teamworking
• Creative Brief
• Briefing Creative
• Brief Development
• Customer Journey
• Social Strategy

Education

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Bachelor of Arts (BA) Aston Business School
Sep 2010 - Aug 2014Birmingham B2 4QA, UK
Marketing