About me

Im currently a Fashion Styling and Communication student in my final year studying at De Montfort University in Leicester. I professionally go by 'A.WhiTE', a branding and logo that I created for my work as a fashion communicator in hopes to become a reputable and well established name in the industry. At university, I've been able to explore different skills within the large bracket of fashion communication and have been able to build my portfolio with multiple directions. These skills include fashion styling, photography, CAD, photo editing, working to client briefs and using my research and ideas to build innovative and new concepts for my projects. I am really proud to say that in every single one of my projects, I have had the ability to multi-task in different industry roles, where usually there would be a large team involved, this has allowed me to take ownership and responsibility and shows that I can produce high standard work under various amounts of pressures. I have thoroughly enjoyed my university experience and am hoping to further my career in this opportunistic and challenging industry.

QuestionsProjectsExperienceTeam

• Looking for FEMALE MODELS to feature in test shoot for uni project - Needs to be able to travel to Leicester within the next few weeks!
• I would really appreciate if anyone could give some constructive comments on my online portfolio website! Anything you like/dislike?

Projects

• 11

  Working to a client brief: i:D magazine - Teaching the new gen.This campaign was in collaboration with i-D magazine (following my university brief), answering the question 'Where are we going?', focusing on the topic of 'Teaching the new gen.'. Celebrating that we don't have to conform to the typical gender stereotypes typically found in fashion, even in todays society.
• Unfazed ZineTasked to make my own zine, Unfazed zine is the final product of exploring how women are often sexualised in the lingerie imagery industry and how women can take back body representation by being 'Unfazed' of what people think about their bodies, instead celebrating them.
• Photography/Styling - 2018/19A collection of shoots from various projects and commission work, showing specifically my styling, photography and editing skills.

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Work history

Customer Assistanturban outfitters
Jul 2019Leicester, United KingdomPart Time
- Key understanding of brand qualities and highly extensive brand and product knowledge - Using my initiative to provide exceptional and personalised customer service and constantly building customised looks for customers - Cash handling, stock and item placement, store standards, punctuality - Often given creative freedom to involve in visual merchandising of mannequins - Being able to work confidently within a large team
Studio AssistantVivienne Westwood
Jun 2018 - Jul 2018Elcho St, Battersea, London SW11, UKInternship
- Worked within the head office studio spaces - First-hand understanding of the day to day running of a large and luxury brand - Pattern cutting, using advanced machinery, t-shirt creation, collaborating with and helping fellow interns with tasks - Experienced how a large brand runs their photography studio - Assisting head photographer with product handling and styling

Skills

• Project Development
• Fashion Photography
• Fashion Styling
• CAD Design
• Photo Editing
• Moodboard Creation
• Model Casting
• Adobe Creative Suite
• Studio Management

Education

Fashion Communication and StylingDe Montfort University
Aug 2018Leicester, United Kingdom