About me
This year I’ve been travelling South East Asia whilst following my passions of digital branding illustration and sustainable fashion. 2 months ago, I moved to New Zealand for a fresh start and launched my illustrated blog - focusing on topics like fashion sustainability, and being a working class creative.
I want my blog to be a platform for sharing work & act as a community. Please reach out if you’re an a designer, painter, graphic designer, brand owner, or any type of creative. Let’s work on a blog piece together to inspire people, educate them on your expertise and advertise your work! ❤️🔥
I’ve freelance illustrated since 2020, working on business cards, sticker packs, & t-shirt designs for small fashion brands, as well as an array of custom pieces and prints which I’ve sold hundreds of & sold out multiple times.
I’m looking to build on my work in sustainable fashion whether it’s copywriting, illustrating, content creation or engaging with the community. I want it to be a focal point of my creative work going forward.
After completing my First-Class degree in Fashion Promotion, I’ve worked for well-known Manchester brands including Koi Footwear (managing & strategising their blog & email channel) and JD Williams (fully focusing on CRM). Outside of this I’ve built up a bold illustration portfolio (check out my cover photo that I illustrated) & have worked with slow fashion initiatives including The Future Fashion Fair CIC and Fassion marketplace.
Projects
- Feeling hopeless as a working class creative is stupidNew blog post in collaboration with other working class creatives! Working class creatives are at the lowest level in a DECADE And though higher education is more accessible than ever, the progression gap between the most & least advantaged has risen to its highest ever level Why? Nepotism? Wealth disparity? Classism? For a looong time, I’ve wanted to write about mine & others’ experiences as working class creatives (the link is at the bottom of this post) Especially after going to uni
- Fashion consumption is stupid ! (But you aren't)Just launched my first ever Substack with a post on why fashion, consumerism, Charli XCX and SHEIN are ruining your life (dramatic? Potentially...) I'm super passionate about this topic & I'm planning on making this blog into a fun social commentary with opportunities to collaborate with people too. The next piece I'm planning is centred around people's experiences as a working class creative. I'd love if anyone checked out my first piece, subscribed and/or wanted to collab with me. PS the a
- Cav Empt zine/lookbookOver lockdown I created a zine/lookbook using my own photography, styling, editing, idea generation and art direction. It was for the high end streetwear brand Cav Empt, which I am a personal fan of in terms of their garments and promotion. It was inspired by their lookbook photography and I linked it to surveillance due to the lack of faces. It helped me to develop my independence when it comes to directing my own projects as well as developing my creative and practical skills!
Work history
Sales AssistantMonki (H&M)
Manchester, United KingdomPart Time
Having high visual standards to maintain a good image for the company. Being able to to satisy customers, for example, recommending similar products if something is out of stock. Being technology savvy and operating multiple till functions. Having a vast product knowledge as well as size conversion and company values. Some help with visual merchandising.
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CRMJD williams
- Manchester, United KingdomFull Time
- I consistently improved the email results week by week: open rate, click through rate, conversion rate & other metrics all improved for the brand throughout my time managing the channel
- The content I sent via email & push was all tailored to suit the needs of the customer & spoke to their specific customer segment
- Ensuring email performance consistently surpasses the industry benchmarks
- Managing email campaigns from briefing & scheduling, HTML coding, link tracking, to performance analysis
- Managing the yearly CRM plan in line with product launches, trends, trade changes & past performance
- Weekly and monthly reporting based on email and app push results, analysing the most/least clicked emails & constantly ensuring engagement metrics & revenue are optimised
- Relevant copywriting in line with brand/customer identity
- Supporting & instantly responding to trade initiatives requested by the wider team
- Collaboration & alignment with all channels from e-commerce to social media & paid ads
- Segmentation & targeting of customers with certain attributes such as last order/response date & product category purchasing habits
- A/B testing on subject lines, send times/days, creative testing, email length and more to hone down on customer preferences
- Agile working using Jira & Confluence
- Work on paper CRM including 2-siders, credit statements, advice notes
- Collaborative problem solving amongst teams, brainstorming initiatives to drive higher revenue, engagement and app downloads
- Presenting mine & my team’s projects regularly in team meetings
- Data entry and analysis
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Skills
- Illustration
- Adobe Creative Suite
- Fashion Advertising
- Fashion Blogging
- Fashion Copywriting
- Blogging
- Sustainability
- Copywriting
- Email Marketing
- Email Campaign
Education
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Bachelor of Arts (BA) Manchester Metropolitan Universirty
- Manchester, United Kingdom
Fashion Promotion entails some academic methods such as essay and report writing; as well as highly creative and independent work. The creative side has allowed me to experiment with digital media, styling, makeup, photography, film making, advertising and illustration. Favourable topics to cover in my work include sustainability, streetwear, avant-garde styling and sportswear subcultures.
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Foundation Diploma in Art and DesignNewcastle Art College
- Newcastle upon Tyne, United Kingdom
Experimented with various fields of art before specialising in Fashion Communication in order to prepare me for University. It mostly entailed photography, styling, art direction, illustration and brand analysis.
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