As a Creative Direction for Fashion graduate from London College of Fashion, I have a strong interest in all aspects of the creative industries. I am looking to gain experience in trend forecasting, to allow me to apply my passion for research and culture to a role demanding skills in both written and visual communication.
Projects credited in
- ADIDAS RELEASES SHOE WITH CONTINUOUS LIFECYCLEDisruptors: the ideas disrupting industries5
- FACEGYM LAUNCHES MOTION-ACTIVATED SKINCAREDISRUPTORS: the ideas disrupting industries
- REDEFINING LUXURY: US BREAKFAST BRIEFINGWhat does it mean to be a luxury brand? Is it enough to have a heritage logo and high price points? Who is the new luxury consumer, and what are their values? These are some of the questions considered in Canvas8’s first New York-based Breakfast Briefing, an event which brought together creative thinkers from some of the best agencies and brands in the US. The event came as part of an ongoing effort to connect our members with thought leaders from our network. We hosted a mixture of strategists11
Work history
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Writer in residenceArchipelago Communications
ThailandFreelance
A desire to explore new cultures encouraged me to take part in a cultural exchange programme in China where I taught creative skills to young people. This was followed by a short period of travelling in South East Asia before taking on a writing residency in Koh Samui, Thailand, for one month. Hosted by Archipelago Communications, writing commissions at The Content Castle included articles for Blockchain-based review platform 'Revain', lifestyle magazine 'EcoFem', and human-centred AI agency 'Humanisation', among others.
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Freelance Writer/Trend ResearcherFreelance
London, United KingdomFull Time
Freelance writer focusing on cultural topics including photography, dance, exhibitions and retail spaces. Featured work has appeared in PYLOT, Address Journal, Pigeons and Peacocks, She is Fierce, the Shape Shift Report, Curry and The Fashion Studies Journal. Recent commissions include factual biographies written for the Bloomsbury Fashion Photography Archive project.
Content and strategy for Singaporean retail brand Lula Rock. This is an ongoing project which has required involvement in an updated brand deck, as well as a proposed social media strategy which integrates a new ethos and visual direction for the brand.
Recent trend projects include a future insights report on loyalty programmes, created for Stylus.
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Skills
- Fashion
- Film
- Visual Arts
- Art Direction
- Exhibition
- Writing Communication
Education
BA (Hons) Creative Direction for Fashion London College of Fashion, UAL
London, United Kingdom
This course takes a multidisciplinary approach to fashion communication and promotion. Primarily focused on future directions, project outcomes generally incorporate new technologies and innovative thinking to realise industry outcomes and solutions.